Retailer aims to demystify rules as 86 per cent don’t know what the changes will mean
HALFORDS has launched its Safer Seat Campaign in a bid to tackle consumer confusion over forthcoming legislation changes on car seats. The retailer has become an early adopter of the rules which will limit the use of cushion booster seats to older children and has launched an offer to help support customers.
New research by the retailer reveals that 65 per cent of parents think that the current rules on car seat use are confusing. 35 per cent of parents surveyed aren’t even aware of the forthcoming changes and more than 40 per cent don’t know what the proposed changes are. A huge 86 per cent are not confident on what the changes will mean for them.
The change in car seat regulation is expected in March this year and will mean that the use of cushion booster seats will be restricted to older children. Under the new rules, only children who are 22kg or more, or approximately 125cm will be recommended to use cushion booster seats by manufacturers.
Danielle Slater, Halfords’ car seat expert says: “The current rules mean that children weighing as little as 15kg (or three years old) can travel on a cushion booster seat but these offer little side protection. That’s why we welcome the new legislation from the Government and have become early adopters of the rules.
“We were concerned to hear that half of parents (47 per cent) found it stressful when choosing a new car seat.
“There seems to be a lot of confusion about rules for children travelling in cars, but some facts are clear: 80 children aged 0-4 years old were seriously injured as car passengers in 2014 which accounts for 28% of road casualties for this age group.**
“There is a lot of helpful information out there to provide support for parents and families wishing to get up to speed with the new rules. In terms of fitting, most retailers will provide in store fitting demonstrations as well as advising on buying the appropriate type of seat for your child, helping ensure you travel safely and with peace of mind.”
From today until April Halfords is offering parents the chance to trade-in any cushion booster (bought from any retailer) for 20% off a high back booster seat at any one of over 400 shops throughout the UK. To find out more, visit http://www.halfords.com/advice/kids-zone/expert-advice/booster-seat-trade-in?cm_re=homeslides-_-Slide+2-_-boostertradein.
As well as the trade-in, shoppers will be able to read about guidelines in Halfords shops and at Halfords.com from this month, with height charts and scales provided to help parents choose the right seat for their child, as well as advice on how to fit.
* Research collected from Halfords Parent Panel survey carried out in August 2016 from a sample size of over 1,600 adults.
** Figure from Think!: http://think.direct.gov.uk/education/early-years-and-primary/parents/3-to-5s/child-car-seats-and-safety-belts/
For further information please contact Halfords’ press office on 020 7896 3404 or Halfords@z-pr.com
For more information visit www.halfords.com or www.halfordscompany.com