Inspire our customers through a differentiated,
super-specialist shopping experience
We will become a super-specialist
Increasing our online ranges of
motoring and cycling products.
Investing in training with even
greater focus on specialism.
Reducing our non-core
We will lead and differentiate
our markets with customer-led
Utilising customer insight to
develop products we know
they want and need.
Working with suppliers to
jointly create, and bring to
market, innovative products
which are exclusive to
We will improve our customer shopping journey online and instore by:
- Continuing to optimise the Group’s web platform and the full omnichannel journey.
- Focusing on personalisation by leveraging our Group-wide Single Customer View.
- Improving the in-store experience by providing a more experiential, inspirational and service-led environment.
Launched two ‘Fusion’ towns which
have both been successful, giving
us some clear opportunities on how
to expand in the next year, most
notably cross-selling and sales
opportunities in our garages.
Launched a new electric vehicle
charging solution in partnership
with BOXT, making us the first
mainstream trusted retailer to offer
a full end-to-end home charging
Launched Bike Xchange, a
brand-new proposition with new
operational and technical processes,
putting Halfords into the rapidly
growing second-hand market for the
Further expanded our marketleading
E-bike and E-scooter
Launched the UK’s biggest E-bike
Priorities for the year
Roll out capital-efficient Fusion
investments across the estate
including Parts Hubs, Fitting stations
and Fusion selling practices and
Further our super-specialism by
deepening our ranges within our
core markets, such as on-demand
tyre fittings as well as access to a
broader range of car parts.
To further enhance the suite of electric services and solutions customers can access at Halfords, we have launched a new EV charging solution in partnership with technology firm BOXT and Stashbee. This partnership enables customers to have top-of-the-range EV charge points installed at their house by a BOXT engineer with the added confidence that comes due to the reputation of the Halfords brand.
The high cost associated with switching to using electric vehicles is only one barrier to adoption. According to the Department for Transport, concerns about where to charge is the biggest barrier to adoption. Around 40% of UK homeowners do not have access to off-street parking and the UK only has 15% of the electric vehicle charging points it needs to meet net zero by 2050.
Our goal is to not only give customers confidence to switch to electric but also to help boost the number of charge points across the UK. Customers are encouraged to list their driveway out on Stashbee to help bridge the electric charging gap, which is significant in residential areas away from trunk roads.
This initiative makes us the first mainstream trusted retailer to offer a full end-to-end home charging solution and supports our overall mission to champion the UK's transition to electric forms of mobility.