HALFORDS, the UK’s largest cycling, motoring and services retailer, today announces a new 15 month partnership with ITV National Weather.
Launching on Monday, 8th October on ITV, the sponsorship will allow Halfords to reach several million viewers each week with targeted service and product messages, tailored to the UK weather conditions to reflect what consumers are experiencing and increase relevance.
ITV National Weather represents the biggest audience of weather forecast viewers on commercial TV and also receives the highest proportion of live viewers on ITV, with 100 per cent of viewers watching live. This means Halfords can target this large audience at key times of day, every day of the year.
James Arnold, Head of Brand and Communications at Halfords, said, “Research shows that weather has the second biggest influence on consumer behaviour after the economy, and with this partnership, Halfords will reach 80 per cent of the population when the weather changes.
“Our services are designed to keep our customers on their journeys whether they drive, cycle or both, and our new partnership with ITV National Weather will mean we can target more customers than ever when they need our services and products most.”
As well as TV idents, the partnership includes digital content, programme naming rights, social media and content for Halfords channels, and access to ITV National Weather presenters including Lucy Verasamy, Becky Mantin and Alex Beresford.
The partnership was brokered by Carat Manchester and The Storylab North, with creative by Karmarama.
ITV National Weather, featuring the new Halfords idents, is broadcast three times each day, seven days a week and 365 days a year.