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“Nothing Beats a Bike” ad launches in key ITV spots

Shops will store and build kids’ bikes for free

New in store personal shopping launches for parents

HALFORDS is gearing up for Christmas with its biggest ever kids bike offer. The UK’s largest cycling retailer launches its “Nothing Beats a Bike” ad today, which will run through key spots on ITV.

The ad – which centres on a group of neighbourhood kids watching enviously on Christmas Day as the coolest kid on the block takes his new bike for a spin – will debut during Coronation Street, Jonathan Ross and The X Factor and will reach 23million adults. Accompanying radio ads are voiced by David Walliams’ instantly recognisable voice and fun personality and will go live during key commercial radio slots this weekend.

Halfords is making it easier than ever for mums and dads to shop for Christmas, with the launch of its new personal shopping sessions on Sunday, 15th and 22nd November, when all stores will open one hour early for colleagues to help parents choose the perfect bike for their little ones Christmas present.

Shops will also store purchased bikes until Christmas, build all kids’ bikes for free and complete a free six month check for each bike. To make the bike extra special, you can even add your child’s name to both sides for just £10

Halfords’ marketing director, Karen Bellairs says; “Christmas is a key time of year for kids’ bikes and our TV ad captures the magic that a new bike can bring.

“We have focused on an omnichannel approach, and our service message remains at the heart of our seasonal trading with free in store personal shopping sessions and our free build and storage offer.”

Halfords is making it easier than ever before for kids to develop a life-long love of cycling, with half price on selected children’s bikes, scooters, ride-ons and toys.

View Halfords’ “Nothing Beats a Bike” TV ad here; youtube.com Nothing Beats a Bike.

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For further information please contact Halfords@z-pr.com or 020 7896 3404

About Halfords plc

Halfords is the UK’s leading retailer of automotive, cycling and leisure products and, through Halfords Autocentres, also one of the UK’s leading independent car servicing and repair operators. Halfords customers shop at 465 stores in the UK and Republic of Ireland and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from around 300 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices.

The Halfords Group strategy is based on three pillars:

  • Supporting Drivers Of Every Car
  • Inspiring Cyclists Of Every Age
  • Equipping Families For Their Leisure Time

The Getting Into Gear strategy for the Retail business is based on executing in five key areas in order to deliver a significantly-enhanced customer experience:

  • Service Revolution
  • The H Factor
  • Stores Fit to Shop
  • 21st Century Infrastructure
  • Click with the Digital Future

Halfords employs approximately 11,000 colleagues and sells around 9,000 product lines in store, increasing to around 160,000 Retail products online. The Retail offering encompasses significant ranges in car parts, cycling products, in-car technology, child seats, roof boxes and camping equipment. Halfords’ own cycling brands include Apollo, Carrera, Boardman and 13 cycles, augmented by a range of other brands of cycles and accessories, including Kona, Mongoose, Raleigh and Pinarello. In Auto, the Halfords Essentials and Halfords Advanced ranges are sold alongside brands such as Generic Electric, Bosch, Garmin and TomTom. In Travel Solutions, Halfords sells a premium range of equipment including camping brands such as CampinGaz and Outwell. Halfords offers customers expert advice and a while you wait fitting service for consumables including bulbs, blades and batteries as well as child seats, in-car entertainment systems and a ‘werepair’ service for cycles.