As fans get set for the ‘Grand Depart’ from one of the most bike-friendly countries in Europe, back home the majority of Britons are demanding action from decision-makers to make cycling safer and nurture Britain’s cycling renaissance.
The YouGov survey of more than 4,000 people from all over the country was commissioned by the UK’s leading bike retailer Halfords.
Respondents were asked whether both the Government and their local council should be investing more in high quality cycling infrastructure. The survey results found that more than half (55 per cent) were of the view that cycling should be higher up on the government’s agenda as well as wanting more investment in cycling safety. Again, over half of those surveyed (52 per cent) also think that local government should take on a more proactive role in order to improve cycle safety provision.
When respondents were asked what would encourage them to cycle more, dedicated cycle lanes (40 per cent) was overwhelmingly the top choice, with more places to park and lock bikes as the second most popular choice (30 per cent).
The results show that an increase in transport spending on safer cycle routes will not only boost safety for those who ride bikes, but also enable people to have the confidence to make the switch from cars onto bicycles.
The report also uncovers the importance people place on educating and generally raising awareness about cycling safely to all, including cyclists, motorists and children. Half of those questioned believe that jointly educating (cyclist and motorist) groups on the topic is key.
Emma Fox, Commercial Director at Halfords said:
‘Our state-of-the-nation report on cycling safety demonstrates that most people want the Government to make a firm commitment to cycling safety. Over the last few years, Britain has made huge strides towards becoming a cycling nation, the government must be prepared to invest more in safer cycle routes to not only maintain this momentum but extend travel choice, ease congestion, improve our health and our environment.’
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For further information please contact Halfords@z-pr.com or 020 7896 3404
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 4615 adults. Fieldwork was undertaken between 09th - 12th May 2014. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).
About Halfords plc
Halfords is the UK’s leading retailer of automotive, cycling and leisure products and, through Halfords Autocentres, also one of the UK’s leading independent car servicing and repair operators. Halfords customers shop at 465 stores in the UK and Republic of Ireland and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from around 300 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices.
The Halfords Group strategy is based on three pillars:
- Supporting Drivers Of Every Car
- Inspiring Cyclists Of Every Age
- Equipping Families For Their Leisure Time
The Getting Into Gear strategy for the Retail business is based on executing in five key areas in order to deliver a significantly-enhanced customer experience:
- The H Factor
- Stores Fit to Shop
- 21st Century Infrastructure
- Click with the Digital Future
Halfords employs approximately 11,000 colleagues and sells around 9,000 product lines in store, increasing to around 160,000 Retail products online. The Retail offering encompasses significant ranges in car parts, cycling products, in-car technology, child seats, roof boxes and camping equipment. Halfords’ own cycling brands include Apollo, Carrera, Boardman and 13 cycles, augmented by a range of other brands of cycles and accessories, including Kona, Mongoose, Raleigh and Pinarello. In Auto, the Halfords Essentials and Halfords Advanced ranges are sold alongside brands such as Generic Electric, Bosch, Garmin and TomTom. In Travel Solutions, Halfords sells a premium range of equipment including camping brands such as CampinGaz and Outwell. Halfords offers customers expert advice and a while you wait fitting service for consumables including bulbs, blades and batteries as well as child seats, in-car entertainment systems and a ‘werepair’ service for cycles.