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Everyone was affected by the COVID-19 pandemic, but for young people coming into the job market, things were particularly tough. We wanted to go some small way to help young people overcome the challenge of youth unemployment, which led to the launch of the Free-bike! scheme.
Endorsed by Olympic gold medallist Victoria Pendleton, Free-bike! gave 18–24-year-olds the chance to apply for one of 20 brilliant Apollo, Carrera and Pendleton e-bikes (plus accessories) by sharing a little about the economic struggles they were facing due to the pandemic. We received over 6,000 applications and faced the tricky task of choosing just 20 winners. During the year, we were pleased to announce the winners and provide them with their E-bikes, totalling approximately £20,000. Further case studies on six of the winners can be found at www.halfords.com/electrification/ free-bike-scheme.html