Dash Cam Demand Booms

A new study by motoring retailer Halfords has shown that the number of motorists using dash cams has soared. The retailer polled 2,000 motorists and 16% claimed to own a dash cam. According to retail analyst GfK sales have risen by six hundred per cent in the last three years. As a result the retailer is about to launch four own brand models on April 17th.

The research also shows that 28% of motorists think having a dash cam installed would improve their driving performance. In addition 32% feel much safer on the roads when driving with a dash cam.

The growing demand for in car cameras is also being fuelled by keeping car insurance costs down, with 29% admitting that is the main reason for their purchase. 17% of those surveyed would also be more careful when driving with one.

Daniel Tomson, Halfords’s car technology expert says: “We’ve seen a massive increase in the sale of dash cams. A big leap in technology has now put them within reach of most budgets and its one key motoring trend that shows no signs of slowing down. Not only do they help guard against dangerous drivers and ‘crash for cash’ scams, they can even help protect your no claims bonus. Having one will soon become as standard as wearing a seat belt.”

Halfords also offers a fitting service for £30, where it can be hardwired directly to a car’s electronics system, meaning it will automatically turn on when driving, freeing up the 12v outlet for other devices: http://www.halfords.com/advice/technology/service/halfords- dash-cam-fitting-service. Halfords will also be offering a new front and rear dash cam fitting service at £50 on April 20th too.

Halfords’s new range of HDC dash cams represent great value for money, capture high- quality digital footage - which is essential for insurers - and offer a range of useful additional features to suit most drivers’ needs.

The new dash cams will be available in store and online from April 20th.

Dash cam models in the range include:

Halfords HDC100 Dash Cam, £49

The HDC100 is an entry level dash cam and boasts a two inch display screen and a 120° wide angle view. With 720p resolution and night vision, the HDC100 helps record important evidence in the event of an accident.

Built in WiFi and an app means you can quickly transfer footage to your smart device and share with family and friends and even post on social media channels.

Halfords HDC200 Dash Cam, £69

The HDC200 offers high quality footage and boasts a 2.7 inch screen and a 140° wide angle view. With 1080p resolution and night vision, the HDC200 helps record important evidence in the event of an accident.

Built in WiFi and an app means you can quickly transfer footage to your smart device and share with family and friends and even post on social media channels.

Halfords HDC300 Dash Cam, £99

The new HDC300 dash cam boasts a three inch screen and a 150° ultra-wide viewing angle. With 1080p resolution and excellent night vision, the HDC300 helps record important evidence in the event of an accident.

The HDC300 is also compatible with the HDC-R dash cam, a rear facing camera for just £29 that can capture all the action through the rear windscreen.

Built in WiFi and an app means you can quickly transfer footage to your smart device and share with family and friends and even post on social media channels.

Halfords HDC400 Dash Cam, £129

The new Halfords HDC400 dash cam boasts stunning picture clarity with 1440p resolution, a 180° degree viewing angle and excellent night vision to capture the full picture ahead.

The HDC400 is also compatible with the HDC-R dash cam, a rear facing camera for just £29 that can capture all the action through the rear windscreen.

Built in WiFi and an app means you can quickly transfer footage to your smart device and share with family and friends and even post on social media channels.

For further information please contact Halfords@z-pr.com or 020 7287 5006

*YouGov research for Halfords, September 2017, based on a sample size of 2,000 adults.