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  • The Boardman Performance Centre is a world first, at its heart sits a state of the art wind tunnel
  • The world class centre brings together performance enhancing services in a first of its kind facility
  • Cutting edge services now available to the enthusiast as well as sporting elite
  • The centre is expected to attract cyclists from all over the world

The much anticipated “Boardman Performance Centre” launches today in Evesham, Worcestershire. The multi-million pound facility, conceived by Olympic champion Chris Boardman MBE, is set to be a game changer for UK cycling, bringing together all of the services needed to enhance performance and making them accessible to everyone from elite athletes to cycling enthusiasts.

At the heart of the centre is the custom built wind tunnel. Up until now, the few tunnels around the world that allow access to cyclists have been built for motor sport and other high speed vehicles. They are hard to access and very expensive. The Boardman wind tunnel is designed to meet the specific needs of cyclists and triathletes and has a host of features not found anywhere else in the world. Wind speed and direction can be quickly tuned by an aerodynamicist to mimic the conditions of any chosen event.

The data capture system is also a world first, feeding video imagery and data back to the rider in real-time (in a format of their choosing) whilst also being available remotely, via a dedicated secure portal at any time in the future.

Complementing the wind tunnel, the centre also offers physiology testing, bike fitting and an unprecedented level of performance and positional data to help cyclists get the most out of their sport. Whether a rider is preparing to embark on their very first sportive, or aiming for the Tour de France, the friendly, in-house experts will tailor the services to their needs.

Chris Boardman said; “The Boardman Performance Centre will be game-changing for cycling in the UK and beyond. We’ve worked with some of the brightest minds in sport and engineering to create the first holistic approach to performance. No other consumer focused facility in the world has brought all of these capabilities together under one roof. But what we’re most proud of, is these services, previously only available to a fraction of the world’s elite, will now be available to the sporting enthusiast too, even those just setting out. We can help them achieve their goals in a way no one else can.”

Sessions in the Boardman Performance Centre wind tunnel start from £195, and bookings can be made now. Best-in-class bike fitting and physiology services start from £275. For more information visit www.boardmanbikes.com

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Age/fitness and their use in leisure activities seem to be the main drivers of e-bike sales.