- Fashion designer Orla Kiely launches exclusive new range for Halfords
- New bikes, cycling accessories and camping range feature custom-designed prints from the designer
- New launch will be in stores this May
Fashion designer Orla Kiely today reveals her new and exclusive Olive and Orange by Orla Kiely range for Halfords.
Famous for her iconic prints, this is the first time Olive and Orange by Orla Kiely will be available on beautiful bikes, cycling accessories and patterned tents.
Orla Kiely said: “I developed the prints for the new Olive and Orange collection as a natural fit for cycling and outdoors. They’re organic and inspired by nature, with a sixties-style heritage in beautiful summer shades. That said, this range is all about modern summer living, whether it’s cycling round town on one of the print bikes, or taking one of the cool and eye catching tents to a festival.”
Emma Fox, Commercial Director for Halfords said: “We’re thrilled to offer this range featuring custom-designed prints from such an iconic designer. The contemporary collection is a great way to add designer style to your summer.”
The 33 piece collection includes printed hybrid bikes, cycle accessories, as well as camping essentials for the festival season.
The Dutch-style hybrid bikes come in five colourways, with stem and olive prints in green with the upright riding position ideal for cycling in urban areas and relaxed short journeys and are priced from £429.
The bikes can be accessorised with matching Olive and Orange by Orla Kiely Bike Helmets £34.99, Basket Liners £34.99, Pannier Bags from £34.99, Olive Print Saddle £19.99, Bike Bells £9.99, Water Bottles £9.99 and Saddle Covers £5.99 – all using different colourways of the exclusive stem and olive prints. The Olive and Orange by Orla Kiely Hamax Child Seat, £59.99, means your little one can join you on the ride.
For a weekend or festival getaway this summer, brighten up the campsite with the Olive and Orange by Orla Kiely Two Person Tent, £100, or for more space, opt for the Olive and Orange by Orla Kiely Four Person Dome Tent, £150. Create a stylish home away from home with one of the matching print Olive and Orange by Orla Kiely Sleeping Bags, £30 each, and Olive and Orange by Orla Kiely Picnic Rug, £25, and Coolbag, £20.
The Olive and Orange by Orla Kiely range, named after Orla’s family labradoodle dog, Olive, launches exclusively in Halfords shops and online in May.
For further information please contact Halfords@z-pr.com or 020 7896 3404