Halfords targets trade customers with Trade Card re-launch

HALFORDS today relaunches its Trade Card offer to make it easier for trade professionals to access the best prices on car maintenance tools and products.

Launching with a new trade-only website, card holders will be able to access the latest deals and view their exclusive trade prices online. Trade customers will be able to buy online, use click and collect and enjoy delivery options for the first time on both desktop and mobile formats.

Available to various trade professionals from mechanics to RAF engineers, taxi drivers to traditional construction trades plus many more, Trade Card holders will have access to up to 50 per cent off retail prices. Products on offer include workshop tools, body repair, oil, bulbs, wiper blades and batteries amongst others. 

The launch will benefit new Trade customers as eligible Trades people will be able to apply online for a Trade Card for the first time.

Halfords Trade Card manager Paul Stanley said: “We know that the way the trade professionals buy tools and parts has changed – they want to browse to make sure they are getting the best deals then buy online at work, at home and on the move. 

“Our Trade Card has been really popular but there is a huge opportunity to support our Trade customers more with an online proposition offering the best Halfords service – including click and collect and delivery, all at Trade prices.

“New Trade customers will be able to apply online for their Trade Card. The new site and relaunch will give our Trade customers a seamless experience across all our channels and take our Trade offering to a broader audience.”

For more information about Halfords’ Trade Card, visit www.halfords.com/tradecard

For further information please contact Halfords@z-pr.com or 020 7896 3404.

For more information about Halfords visit www.halfords.com or www.halfordscompany.com