HALFORDS APPOINTS RETAIL AND SERVICES LEADER JESS FRAME AS NEW RETAIL MANAGING DIRECTOR

Halfords is pleased to announce the appointment of Jess Frame as Managing Director of Retail, effective from 21st July 2025. Jess will lead the company’s retail division, overseeing Halfords’ nationwide store estate and omnichannel operations. She will join the Executive Team, reporting directly to CEO Henry Birch.

Jess brings over 20 years of senior leadership experience across retail, customer strategy, and consumer services — spanning consultancy, grocery, health and pet care. She joins Halfords from Boston Consulting Group (BCG), where she currently serves as Managing Partner of the London office and as a core member of their consumer practice. Her earlier career included senior roles at Tesco plc, including Customer Strategy & Investments Director, and Managing Director of NutriCentre. She also served as CEO of The Vet Group, a PE-backed chain of veterinary clinics. 

Commenting on the appointment, Henry Birch, CEO of Halfords, said:

“I am really delighted to have someone of Jess’s calibre joining the Halfords team and I know she will bring a fresh approach and renewed focus to our strategically important retail business. She brings with her a wealth of relevant experience and I am very much looking forward to working with her.”

Jess joins Halfords at an exciting time for the Retail business, with strong momentum and a clear strategic focus on  delivering a market-leading omnichannel experience. Her appointment marks the next step in strengthening leadership across the Group to 
support future growth.

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For more information, please contact: Halfords@sodali.com

Headshot of Jess Frame available on request.

Notes to Editors

Halfords is the UK’s leading provider of motoring and cycling services and products. Customers shop at 373 Halfords stores, two Performance Cycling stores (trading as Tredz), 542 garages (trading as Halfords Autocentres, McConechy’s, Universal, National Tyres and Lodge Tyre), and have access to 280 mobile service vans (trading as Halfords Mobile Expert and National) and 504 commercial vans. Customers can also shop at halfords.com and tredz.co.uk for pick up at their local store or direct home delivery, as well as booking garage services online at halfords.com. Through its subsidiary Avayler, Halfords also sells the Group’s bespoke, internally developed software as a SaaS solution to major clients in the US, Europe and Australia.