The Pippa Effect

£264 bike sees 140% increase in sales

Following her recent engagement to James Matthews, Pippa Middleton was spotted out accessorising her £250k sparkler with a £264 bike from Halfords.

Always one to look chic, Pippa was pictured on the Pendleton Ashwell bike from the exclusive Pendleton range at Halfords. As a result, the retailer has seen a 140% increase in sales of the hybrid bike. The Pendleton collection is the best-selling women’s bike range in the UK.

Chris Bright from Halfords says: “It seems that Pippa has great taste in bikes and she isn’t alone as the Pendleton collection is amongst some of the best-selling women’s bike ranges in the UK. It’s the absolute go-to bike range for those who want to combine style with comfort. The leather saddle and unfussy gears make it a great choice.”

Also pictured was a Pendleton Wicker Basket, the perfect accessory and available for £40 from Halfords.

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For further information please contact Halfords press office on Halfords@z-pr.com or telephone 020 7896 3404