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Retailer sells high-vis wear and accessories at discounted prices for the rest of 2015

Halfords, the UK’s leading cycling retailer, is paying the VAT (calculated using the ex-VAT price) on selected high-visibility clothing and accessories until the end of December. With increasingly wet weather and colder, darker nights making visibility poorer on the roads for the UK’s cyclists and research revealing that safety is an increasingly important issue, this initiative couldn’t have come at a better time.

Research of more than 4,600 adults commissioned by Halfords shows that 31% of cyclists take safety seriously and would never leave home without a set of lights or high-vis equipment, while over 50% think more should be done by the UK Government and local council should do more to improve cycling safety.

High-vis wear such as armbands and jackets are currently liable for the full rate of VAT and Halfords is paying the VAT (calculated using the ex-VAT price). Halfords believes that high-vis clothing is essential in the winter months for cyclists, in keeping with The Highway Code rule: cyclists should “wear light-coloured or fluorescent clothing which helps other road users to see you in daylight and poor light.”

Katy Jackson, assistant buyer for cycling clothing and helmets for Halfords said: “The dark nights and autumnal weather shouldn’t stop you getting on your bike. By selling high-vis clothing at more affordable prices, we hope more people will carry on cycling and have the confidence to stay on the road.”

This means that customers will be able to benefit from an extra 16.6 percent off products that include:

Ridge Jacket, was £24, now £20

Stay dry as you ride out in the colder, wetter months with the stylish new Ridge Water Resistant Cycling Jacket from Halfords. Thanks to a reflective logo and trim you’ll also be easy to spot on those long, dark nights.

Altura Night Vision Blitz Jacket, was £69.99, now £58.32

The Altura Night Vision Blitz Jacket is a stylish cycling jacket featuring side and rear vents for breathability and comfort. The jacket is perfect for cycling in all weather conditions thanks to its water repellent zips and waterproof material and features highly reflective trim strategically positioned for good visibility.

Arm Leg Bands, were £7.99, now £6.66

Halfords Hi-Vis Arm or Leg Bands will help give you visibility during the day and at night. They feature a hook and loop fastening making them easy to attach to your arm or leg.

Halfords Reflective Spokes, were £7.99, now £6.66

The Halfords Spoke Reflectives are a fantastic way of giving you visibility on your bike. They easily clip onto your wheel spokes making you be seen by other road users and pedestrians.

Hi-Vis Helmet Cover, was £9.99, now £8.32

The Halfords Hi-Vis Helmet Cover will help you be seen during the day and also at night. This handy cover is also waterproof, perfect for those rainy days.

Hi-Vis Rucksack Cover, was £9.99, now £8.32

The Halfords Hi-Vis Rucksack Cover is a perfect little addition for making you be seen whilst out and about. Use it to cover bike pannier bags or rucksacks.

-ENDS-

For further information please contact Halfords@z-pr.com or 020 7896 3404

About Halfords plc

With over 100 years’ experience of selling cycles, Halfords are the UK's number one bike specialist. At Halfords, we understand that selling a bike is more than providing it in a box.

That is why we offer free* bike build at your local Halfords store even if you buy online and have your bike delivered to your door. We'll also fit free of charge any accessories you've bought at the same time as your bike, whether bought online or in store. We also offer a six-week free health check on your bike.

For more information visit www.halfords.com or www.halfordscompany.com