Halfords appoints Lee Mountain as Commercial Director for Motoring and Services

Halfords appoints Lee Mountain as Commercial Director for Motoring and Services

Former Morrisons commercial leader joins Halfords’ Retail Leadership Team

Halfords has appointed Lee Mountain as Commercial Director for Motoring and Services, strengthening its Retail Leadership Team as the business continues to develop its motoring and services proposition.

Lee joins Halfords on 12 August 2026 and will play a key role in shaping the commercial strategy for the Group’s motoring products and services, supporting its next phase of growth.

Lee joins Halfords from Morrisons, where he led its £1.2 billion Impulse division. He brings extensive experience from senior commercial roles at Morrisons and Asda, with a strong track record of delivering growth, strengthening supplier partnerships and leading transformation.

Jess Frame, Managing Director of Halfords Retail, said:

“We are delighted to welcome Lee to Halfords and to our Retail Leadership Team. He brings extensive commercial and retail experience, a strong understanding of customers and an impressive track record of translating strategy into sustainable growth.

“Lee’s collaborative, people-focused approach will be a real asset as we continue to strengthen our motoring and services offer, develop our supplier partnerships and make it easier for customers to access the products and services they need.”

Commenting on his appointment, Lee Mountain said:

“Halfords is a business people see as synonymous with all things motoring and cycling. It has a rich legacy, and I am incredibly excited to join the team as the business enters the next phase of its journey.

“I have been extremely impressed by the people I have met so far and the expertise that exists across the organisation. I am looking forward to working with colleagues and suppliers to build on those strengths, deliver growth and achieve great things together.”

ENDS