Position - Digital Product Owner, Halfords Support Centre
Age - 28
Military background - Royal Naval Reservist, HMS Forward in Birmingham
Duties - Optimising the customer journeys on the website
Born - Coventry
Lives - Birmingham
Halfords Digital Marketing Manager Charlotte joined the Royal Naval Reserve three years ago, in her own words she ‘joined to seek a new challenge, and to really push myself beyond the normal 9-5’.
During her time as a Reservist, Charlotte has learned a huge range of new skills, received some of the world’s best leadership and management training from Dartmouth Naval Training College and the Royal Navy Leadership Academy, and she’s been awarded a Level 6 certificate in Leadership by the Chartered Management Institute.
Above all, she says being a Reservist has given her the confidence to dive into any new situation, however out of her comfort zone it is. It has given her practical experience in giving presentations, coaching, and decision making, and she says it has: ‘Definitely changed who I am as a person today’.
Charlotte was attracted to a career at Halfords because she always wanted to work for a big company, and Halfords is one of the most well-known brands in the UK.
She explained: “Everyone I know has either shopped in a Retail store of Autocentre, and it’s great to say I work for a company with so much history.
She joined Halfords in March 2018 – so is still relatively new to the company. However, in her short time, she has already covered a whole range of different tasks in her role. She’s also been go-karting, to the Boardman Performance Centre and on a track day thanks to the company.
“I have learned so much from the experienced colleagues that work for Halfords and Halfords Autocentres”, she added, “and it’s great to work for a company which promotes fun and is supportive of my Reservist activities that I do outside of normal office hours.”
To those who might be thinking of their career after leaving the armed services, she explained that balancing working full time and being a Reservist can be a challenge at times, but the benefits that I’ve got from doing both is immeasurable.
She said: “The best thing about being a Reservist, which I think would be applicable to those thinking of leaving a full time career in the Armed Forces, is that you may be leaving one family, but you’re simply joining another. And as cheesy as it sounds, by joining Halfords, I feel like I’ve actually joined two new families!”