Helping to keep families safer on their journeys and encouraging an active lifestyle.

In a virtuous cycle the bikes are donated by members of the public, they are then re-conditioned at one of our cycle workshops in Onley and Drake Hall prisons, which train prisoners to be professional cycle mechanics, before being donated along with new helmets to disadvantaged schools. So far, over 400 bikes have been donated.


In June, we supported Bike Week 2017 with Cycling UK and continue to grow our relationship with Bikeability. We are currently looking at how we can increase our focus in this area next year.


We are delighted to have formed an exciting new partnership with the Bikeability Trust, the national charity for cycling training to help more primary school age children in England access safe cycling programmes.

As part of this exciting new initiative, we have invested in the Bikeability programme in order to increase access to Bikeability across the country.  Our ambition is to help more children cycle more safely and more often and we believe that cycling is a fun and essential life skill, not to be missed out on.

girl on bike
bikeability programme

The cycling training programme is based on the government’s National Standard for cycle and instructor training. It helps beginners to start learning in traffic-free environments before eventually developing their skills and confidence to progress on to local roads to tackling often busier, multi-lane roads and complex junctions.

Our own research shows that 12 per cent of British families with kids under 12 have at least one family member who doesn’t know how to ride a bike. This downward trend could continue in years to come unless we do more to raise awareness about the importance of learning how to cycle. Our own statistics also suggest that many parents (56 per cent) want cycling safety added to the National Curriculum, so that all children ride 'competently, confidently and proficiently' on the roads.

The benefits of cycling and walking are enormous. Cycling enables cheaper travel, better health and for society as a whole it means lower congestion, better air quality, and vibrant, attractive places. It is our hope that this new partnership will help to engrain cycling in children from a young age and create a new pipeline of future cyclists, which consider it to be a very normal way to get from A to B and prompt modal shift across the country. 

In addition, we are also keen for this initiative to inspire more families to cycle together, and we are offering free bike safety checks for every child taking part in a Bikeability programme, as well as for their parents, teachers and trainers.