Structurally unique, our national stores network drives the majority of Group revenue but also offers competitve advantage to our multichannel offer with availability, location and service.
Halfords operates over 460 stores which include approximately 430 superstores (adjacent to a car park) and around 30 High Street stores. Our stores are within 20 minutes’ travelling time for 90% of the UK population and are increasingly optimised in layout and range which is specific to local demographics.
Halfords’ large store network not only allows us to present goods in prime locations but also to serve as a consolidation point drawing in web customers with the "Reserve & Collect" and "Order & Collect" online offer. They also facilitate the delivery of our range of retail services which include checking, building and fitting products.
Of the five factors affecting stores business performance — Value, Stock, Expertise, Range and Service — a good deal of work on several fronts has furthered the Retail strategic aims of "Extending range and service” and “Investing in the store portfolio".
Improvement in colleague work patterns has optimised the availability on the shop floor of the right people at the right time to improve the customer experience of helpfulness. Ongoing store refreshment has improved layout and promotion and continues to show good returns.
The pervasive use and uptake of mobile technology which has helped Halfords see impressive growth from the mobile website and provides many potential options for assisting customers in-store. The potential to leverage PC tablets in particular for smaller format stores to showcase our 30,000 online product lines also remains an area of investigation.