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19 June 2015
HALFORDS is the first major UK retailer to sell Albedo 100 – a unique reflective safety spray aimed at increasing the visibility of cyclists, children and other road users. Invisible during the day, it glows brightly in the glare of lights, making the invisible visible.
The spray contains powder-fine reflective particles designed to react to a car’s headlights, alerting drivers to the presence of road-users in the dark.
Though designed for safer cycling, Albedo 100 can be applied to any material — clothing, skateboards, scooters, shoes, pushchairs and children’s backpacks. It is transparent, washes off and will not affect the colour or surface of your chosen material, lasting for approximately one week after application.
Halfords’ cycling safety YouGov report showed 11% of people would cycle more regularly if there were better cycling safety products, while 24% of those surveyed said that they’re too scared to cycle on UK roads. On safety precautions, 39% say they always take precautions while cycling.*
Halfords digital product manager Sam Newby says; “Our customers told us that better safety products would encourage them to cycle more, and using Albedo 100 will boost your visibility on the roads.
Not only that but it also means you can go all Banksy on your bicycle, paint your pushchair and tint your tracksuit. We’re looking forward to seeing how road users use their imagination to create their own unique designs.”
Albedo 100 is available from Halfords.com as a temporary reflective spray paint (100ml for £12.99) and as a permanent reflective spray paint (200ml for £17.99).
-ENDS-
For further information please contact Halfords@z-pr.com or 020 7896 3404
*YouGov research for Halfords, May 2014, based on a sample size of 4,615 adults.
About Halfords plc
With over 100 years’ experience of selling cycles, Halfords are the UK's number one bike specialist. At Halfords, we understand that selling a bike is more than providing it in a box.
That is why we offer free* bike build at your local Halfords store even if you buy online and have your bike delivered to your door. We'll also fit free of charge any accessories you've bought at the same time as your bike, whether bought online or in store. We also offer a six-week free health check on your bike.
For more information visit www.halfords.com or www.halfordscompany.com