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Retail Market
We retail from 466 stores in the UK and ROI, of which 402 are “Superstores”, 29 are mid-sized “Compact” stores and 35 are the smaller “Metro” stores. In most catchments the preferred location is a 7,500 sq.ft. unit on an edge of town retail park, with parking for around 20 cars, where we can locate a superstore format with some 10,000 lines.
Around the country 90% of the UK population are within a 20 minute drive of one of our stores.
Our UK and ROI websites carry our most comprehensive product selection and currently display 14,400 product lines. They received 40.5 million visitors in the year to March 2011. Our web traffic is growing every year and 87% of online orders are collected in-store by customers where colleagues can provide further advice and additional sales of accessories.
Halfords has market leading positions in its three main long-term resilient categories of “Car Maintenance”, “Car Enhancement” and “Leisure”.
Car Maintenance provides for customers’ needs based purchases. These are either to replace worn or failed parts like car bulbs, wiper blades and batteries, or to meet government legislation, manufacturer guidelines or safety concerns. This market is relatively robust and driven by the large and ageing UK car parc. Car Enhancement is technology led and depends largely on innovation to drive the market; it also responds to changes in discretionary income. Leisure covers a wide range, of which cycling is the largest proportion but also includes travel solutions, child safety and camping products.
Autocentres Market
Halfords Autocentres is the largest independent chain of car service garages in the country, with over 247 centres. The chain was acquired in February 2010 and has been fully rebranded as Halfords Autocentres and relaunched with a national advertising campaign and proactive customer relationship management. The car servicing market is worth approximately £9bn annually, of which Halfords has around a 1% market share. The market is fragmented: at one end are the more expensive franchise dealers and at the other small independent garages. The Halfords name has added further value to an already successful service offer through the introduction of a trusted high street brand into this market.
Business is derived both from private (retail) motorists and fleet customers. Retail clients mostly comprise of motorists with cars that are over three years old, while Fleet customers tend to operate cars under three years old. Both customers recognise the cost saving benefits of a non-franchised, high quality, national organisation.