The hub of our local communities
Since April 2013, we've made significant progress, developing relationships with our local communities, with a focus on children at primary school age.
Charitable requests and sponsorship
Bikes for Primary School Children
For some families, buying a bike can be too much of a stretch when they’ve got other, more immediate household bills to pay.
To help address this at Halfords we recondition and donate bikes and new helmets to primary school children in the most disadvantaged areas of our eight cycling cities.
Sourced through regular Halfords’ trade-in events we hold, these bikes are made almost new again through a community project which trains offenders in bike mechanic skills – giving them a second chance and more children the opportunity to become confident, healthy and independent cyclists for life.
Schools in the eight cycling cities can apply for a donation here - application form.
Oasis Academy Long Cross was the first school to receive a donation of 10 bikes and helmets from Halfords. CEO Matt Davies was joined by Deputy Prime Minister Nick Clegg and Minister for Cycling and Walking, Robert Goodwill MP when he made the presentation to Principal Julia Dauban and pupils.
Other community activities we support include:
Kids' Holiday Bike Club
At Easter and in Summer we offer a free in-store Kids' Holiday Bike workshop for 7 to 11 year olds. The workshop shows children – and their parents – the key things to check on a bike, providing a perfect starting point for children to go back home and, together with their parents, make sure their bikes are safe. So far, over 48,000 children and parents have attended the workshops at our stores.
You can make a booking for a workshop here.
Gear-UP! School Workshops
Building on the success of our holiday bike club, in June 2014 store colleagues visited over 12,000 pupils at 466 schools delivering a Gear-UP! bike workshop.
Gear-UP! is designed to teach key bike maintenance and safety to children in their final year of primary school.
Teachers can register an interest in the next set of workshops here.
Cub Bike Workshops
We have also teamed up with the Scouts Association to help Cubs achieve their Cyclist Activity badge when they attend a more in-depth workshop at our stores.
So far, over 7,500 cubs attended a workshop towards their badge. Cub Leaders can access more information on the workshops here.
Bike Trade-in Events
On a regular basis we hold bike trade-in events, where members of the public can donate unwanted bikes in return for a discount off a new bike.
The majority of adult bikes go to Africa through our charity partnership with Re~Cycle. Many children's bikes are re-conditioned and donated to schools via our Bikes for Primary School Children scheme (see above). Any bikes unsuitable are recycled responsibly.
Customers can also simply donate a bike at any time at some of our stores too - you can find out which stores accept them here
In 2013, we began a long-term partnership with Re~Cycle, a UK charity that sends unwanted bikes to Africa. In some areas of Africa, a bike can be the only means of transport and owning a bike enables people to travel to work, school and carry goods and passengers, whilst small scale farmers and traders can reach customers further afield.
The bikes can similarly be an invaluable resource for travelling health workers and provide access to training and employment, helping to improve lives in a sustainable way. However, bikes can be too expensive for the majority and additionally the skills to maintain them might not exist, whereas millions of unused bikes go to waste in sheds and garages in the UK.
So far we've raised over £130k for the charity and received over 10,000 unwanted bikes from kind hearted members of the public following trade-in events.
You can read more about Re~Cycle on their website - http://www.re-cycle.org/
We’ve set up a full cycle mechanic training facility inside Onley Prison near Rugby and we’re training prisoners to be professional cycle mechanics. We will be offering the very best candidates the opportunity to become full-time Halfords colleagues. This will help them to rebuild their lives following their sentences and it will provide us with fully trained and committed colleagues. Matt Davies, Chief Executive, says: “I’m incredibly proud that we’ve been able to have our own Academy and help people turn their lives around and become great colleagues at Halfords.”
In 2013 we brought together the biggest company network in Europe and raised over £25k for Movember, helping to increase the profile of men's health with colleagues and customers across our stores.
We have received four awards for our work - winning an International CSR Excellence Award for Community Commitment, Retail Week Finalist Award for CSR Initiative of the Year and Business Charity Award Finalist for Charity Partner - Retail & Leisure and CSR Team.
We also operate the largest independent Apprentice Scheme in the motor industry via our autocentres. In twenty years of operation, we have offered employment to the majority of apprentices who completed the three-year scheme.