People

Customer AssistanceThe four key focus areas of our people agenda are:

  • Recruiting the right people to support our service culture and future growth
  • Training and developing people to deliver expertise, advice and service
  •  Managing talent to provide succession for key roles and career opportunities for colleagues
  • Establishing an engaging culture, based on a clear set of values

Recruiting the Right People to Support our Service Culture and Future Growth

We've recently improved our recruitment processes and focused them more on selecting colleagues with an attitude that supports service and our 'friendly expertise' agenda. We've established partnerships with recruitment suppliers and improved our recruitment website and applicant tracking, aligned with our consumer branding, attracting colleagues who have a helpful approach and great potential for the future. We also are better able to target candidates who are best suited to retail and our particular product groups.

Training and developing people to deliver expertise, advice and service

We continue to invest in colleague training, focusing on technical skills to support increased fitting and the growth in cycling. All colleagues are provided the skills and confidence needed to develop further the ability to engage with every customer in store, re-emphasising the importance of a great interaction with customers and our overall 'friendly expertise' message.

In our Autocentres business our apprentice training programme has gone from strength to strength with the establishment of a new external partnership with the specialists ProVQ. More than 180 new apprentices started our latest scheme in support of the growth in the Autocentres business .Luke Tomkins, 19, was named Halfords Autocentres Apprentice of the Year after seeing off competition from fellow apprentices from around the country in the network’s annual skills competition.
The competition, hosted at training provider ProVQ’s state-of-the-art workshop facilities near Shrewsbury, saw the ten talented young technicians compete against the clock over a number of tasks, including a vehicle safety inspection and various fault diagnosis challenges.

Luke impressed the judges with his consistent technical competency, expertise and ability to maintain a cool head under pressure before being declared overall winner.

Cycle Showroom

Bill Collins, technical training manager for Halfords Autocentres, said:

Halfords Autocentres runs the largest motor technician apprentice scheme in the UK. Our Apprentice of the Year competition is a chance to celebrate the fresh talent we have in the business and to showcase their skills.

Managing Talent to Provide Succession for Key Roles and Career Opportunities for Colleagues

We have a good track record of developing colleagues from the shop floor into management positions. This year we formalised our approach to tracking talent in stores and autocentres, and provided specific development programmes to grow the skills required to make the next level. Our graduate programme continues to provide us with a pipeline of talent for our teams in Commercial and Marketing given the scarcity of quality talent in these critical areas.

Customer AssistanceEstablishing an Engaging Culture, Based on a Clear Set of Values

In FY12 we built on the success of the “Helpful” campaign by creating a broader culture change programme based on a new set of Halfords values. Over 800 people across the Company were involved in creating the six values and defining the behaviours that underpin them. The values were launched at our national conference and continue to be a key action area.  

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